by Simon Tam
Last week, someone accused my work with social media marketing “irrelevant.” They claimed that organizations did not need an online marketing specialist — that it was a waste of resources. It reminded me of something I saw on television.
During the first season of Downton Abbey, there was an amusing bit when the family decided to install a telephone. It being 1914, no one knew how to use one. Several members of the household even questioned whether it was necessary at all.