by Simon Tam
Last week, someone accused my work with social media marketing “irrelevant.” They claimed that organizations did not need an online marketing specialist — that it was a waste of resources. It reminded me of something I saw on television.
During the first season of Downton Abbey, there was an amusing bit when the family decided to install a telephone. It being 1914, no one knew how to use one. Several members of the household even questioned whether it was necessary at all.
In March 2013, John Caruso posted a two-part series on digital democracy. Those posts prompted a lively conversation here at the Marylhurst blog about digital citizenship, digital writing, multimedia, co-learning and participatory culture. In response to this ongoing dialogue, Tiffany Timperman offers her perspective on composition and multimodality.
by Tiffany Timperman
“The moral life of man forms part of the subject-matter of the artist, but the morality of art consists in the perfect use of an imperfect medium.” – Oscar Wilde, “The Preface,” The Picture of Dorian Gray
I want to consider the ways that multimodality can enrich composition: process and product. Traditional composition focuses on alphabetic text styled according to a rhetorical mode of writing (narrative, descriptive, argumentative, expository), purpose (to convince, persuade, entertain, inform), audience, and disciplinary guideline (MLA, APA, Chicago Style). Multimodal composition incorporates, as the term suggests, multiple modes to create a whole, and in the sense that we now have new and emerging technologies and materials, composition has increased potential and design elements to draw from.
By J.C. Caruso
It’s become commonplace, and maybe even a little passé, to describe our own ongoing digital revolution as analogous the advent of Gutenberg’s printing press in the 15th century. Indeed, some points of comparison do continue to seem remarkably apt. For example, the role of printed documents in spreading new ideas during the Reformation looks a lot like activists using Facebook and Twitter to share news and schedule protests during the Arab Spring. Both show how technology can be a powerful force for democratization. (Apologies if I’m stepping on any toes by seeming to valorize the Reformation as a positively democratic movement on the blog of a Catholic university, but you know what I mean.)